For a leading global electronics brand, Wave Commerce delivered a unified customer loyalty experience across online and in-store channels, creating a single customer profile and consistent membership benefits. Persona-driven loyalty mechanics, such as targeted offers and purchase incentives, helped increase engagement while laying a scalable foundation for long-term retention and customer value.

To drive sustainable retention and unify the customer journey, a holistic omnichannel loyalty strategy was deployed to seamlessly bridge online and physical retail environments. This solution integrated a tiered rewards system directly into both the ecommerce storefront and point-of-sale, allowing shoppers to earn and redeem benefits fluidly across all touchpoints. A key innovation was the introduction of staff attribution tools, which incentivized store associates to cultivate long-term client relationships by crediting them for digital conversions initiated in-store.

To create a seamless and premium experience, a unified loyalty program was implemented to connect online engagement with physical retail interactions. Known as the "QP Club," this tiered system rewards members with instant benefits upon joining and incentivizes annual spending to unlock exclusive perks, such as early access and special gifts. By integrating membership data across all touchpoints, the brand ensures a consistent, personalized journey that fosters trust and encourages long-term retention.