Based in Hong Kong, Pretti5 products are made in Japan with a perfect blend of Eastern adaptogens and Western skincare technologies to create a series of natural, high-performance skincare products. Sold at the likes of Sephora and covered by Harper’s Bazaar, Elle, and Vogue, Pretti5 is taking the world by storm.

For Pretti5’s Hong Kong Shopify store, loyalty and retention marketing were a key focus. As with many merchants in Hong Kong, upselling and special deals are popular sales drivers. However, Pretti5’s previous loyalty program solution had no option for multiple VIP tiers (single-tier) and could not facilitate multiple gift and reward options for shoppers. This resulted in lower engagement than expected, hampering repeat sales opportunities. Another limitation of the existing loyalty program solution was that it lacked integration with WhatsApp, an important engagement channel for shoppers in markets like Hong Kong.

Points, Perks, and Pretty Power: Pretti5’s Loyalty Makeover with OMNI Loyalty

Pretti5 chose OMNI Loyalty, a Shopify loyalty program app from Wave Commerce. As a brand targeting clientele with high expectations, Pretti5 leverages OMNI Loyalty to create bespoke and delightful reward experiences. OMNI facilitates contextual instant rewards, such as Welcome Offers and Birthday Rewards designed to drive a sale, rather than offering just a simple points-only program seen in traditional loyalty programs. 

Pretti5 created an exciting set of on-brand VIP tiers, encouraging customers to upgrade and unlock new benefits, covering a wide range of rewards and benefits like pre-ordering new products, event invitations, VIP shopping days, and “surprises”! With OMNI’s automatic VIP tier discounts at checkout feature, Pretti5 can combine tier discounts with other promotions or discounts too.

Wati Integration: Real-Time Loyalty Meets WhatsApp

To make customer engagement instant, personal, and seamless, Wave Commerce introduced Wati, a WhatsApp Business automation platform with a seamless OMNI Loyalty integration.

Backed by Shopify and Hong Kong-based, Wave Commerce selected Wati for Pretti5 Hong Kong’s needs due to its API integration, allowing innovative customizations with OMNI Loyalty.

What Wati Does:

• Enables automated messaging via WhatsApp for each customer
• Syncs customers to Wati after they make a purchase on Shopify or Shopify POS
• Acts as a helpdesk for customer support staff to manage tickets 
• Allows Pretti5 to send personalized WhatsApp messages, including birthday greetings, tier upgrades, and campaigns

Highlight OMNI Loyalty Flows and Features with Wati

• Birthday messages via WhatsApp: Automatically sends personalized greetings and exclusive discounts for their birthday month
• Campaign alerts: Sends targeted offers directly to the shoppers’ WhatsApp accounts, increasing engagement and conversions
• Better data: OMNI’s Wati integration syncs up-to-date data such as tier, birthday, and point balance to Wati, so customer support staff have a full view of the customer

By combining OMNI Loyalty with Wati, Pretti5 ensures that loyalty isn’t just static points, but real-time, personal interactions that drive repeat purchases, strengthen customer relationships, and enhance brand experience.

Wave Commerce is proud to be the partner of choice for Pretti5! As long-time Shopify experts and a Shopify Premier Partner, Wave Commerce consulted Pretti5 on their customer experience, UIUX, and ultimate tech stack - including OMNI Loyalty and Wati to achieve their goals. 

OMNI Loyalty empowered Pretti5 to turn loyal customers into brand advocates with personalized, tiered, and automated rewards, while the Wati integration ensured real-time, meaningful communication. The result is a loyalty program that is flexible, engaging, and effective at driving revenue.