As demand surged, MOZA Racing required a scalable ecommerce infrastructure to support international expansion and deliver a seamless shopping experience across multiple regions.

Shifting Gears: From Pit Stops to Shopify Plus Speed

MOZA Racing’s previous ecommerce platform setup faced increasing challenges:

• Technology gaps that limited performance and growth
• Slowing site speed that impacted conversions and customer experience
• Managing large volumes of data was complex

To enable growth, MOZA Racing partnered with Wave Commerce to migrate to Shopify Plus and build a multi-store global strategy that enhanced localization, branding, and performance.

Wave Commerce executed a full migration to Shopify Plus, and despite the large volume of data which can often pose a challenge, the migration was seamless - posing no issues to customers or backend integrity.

Critical considerations included:

• Preserving SEO & links: Maintained search engine rankings and ensured existing links remained functional
• Media file migration: Large volumes of product and site assets were securely moved into Shopify
• Scalable foundation: Transitioned to Shopify Plus with localized stores to support growth and regional strategies.

Precision Engineering for Global Commerce

To strengthen MOZA Racing’s global commerce, Wave Commerce designed a multi-store setup under Shopify Plus:

• Multi-store for global market Shopify setup - with tailored currency, content, and payment gateways.
• Region-specific promotions and marketing aligned with local campaigns.
• Klaviyo integration with separate accounts enabled targeted email marketing per region.

For the Global store instance, Shopify Markets was leveraged to enable multiple currencies with tailored pricing per market, and support multiple bank accounts for flexible international payouts. This architecture empowered MOZA Racing to deliver personalized shopping experiences worldwide with smooth backend operations under a single account. 

Engineering a Seamless Ride from Discovery to Purchase

Wave Commerce redesigned MOZA Racing’s online experience to elevate branding and optimize conversions. With a flexible mega menu showcasing subcategories and popular products to ease and visualize product discovery, product cards also had a dual call-to-action - with a “Learn More” button to land on the product landing page, and a “Buy Now” button to land on the normal PDP product page for purchase. 

Hero Product Landing Pages

Wave Commerce designed immersive, visually-led landing pages for MOZA Racing’s hero products, incorporating large banners, subtle text animations, and layouts optimized for both desktop and mobile devices. Technical specifications were presented in a clear and structured way, often through comparison tables that allowed customers to evaluate product differences at a glance. To keep the focus on conversion, sticky top bars directed users seamlessly to purchase options. These pages delivered an engaging and informative shopping experience, as showcased in examples such as the R12 Wheel Base and FSR2 Formula Wheel.

On product detail pages, Wave Commerce implemented features that simplified discovery and boosted conversions. Customers could easily switch between product siblings within the same series using swatches, while upsell modules suggested compatible accessories to encourage higher basket sizes. Each page also integrated rich visual elements, from feature-driven banners to detailed highlight sections, alongside a “What’s in the Box” module that displayed package contents in a clear, visual format. Together, these enhancements created a polished and intuitive buying journey.

‍Store Locator & Experience Centre Pages

To support MOZA Racing’s growing global distribution, Wave Commerce developed interactive, filterable directories that helped customers easily locate retailers and partners. The “Where to Buy” page enabled visitors to browse by continent, country, or region, ensuring a frictionless path to purchase. Complementing this, the “Experience Centre” page showcased global demo and retail locations, allowing customers to engage with MOZA Racing products in person.

Building Repeat Laps: Driving Customer Retention with OMNI Loyalty

To enhance retention and strengthen brand loyalty, Wave Commerce migrated MOZA Racing’s rewards program to OMNI Loyalty. This provided a more engaging loyalty experience, introducing tiered member benefits and rewards that went beyond points collection. Customers could earn points through flexible actions such as writing reviews or subscribing to newsletters, and redeem them via coupons or pay-with-points. By embedding the loyalty portal directly within the customer account page, homepage clutter was reduced - keeping the experience seamless and user-friendly.

Crossing the Finish Line with Shopify Plus

Through its migration and development work, Wave Commerce helped MOZA Racing achieve significant improvements across its ecommerce operations. The move to Shopify Plus delivered faster site speed and improved performance, while a multi-store strategy enabled localized customer experiences across four key regions. Conversion-focused design enhancements optimized shopping journeys and boosted engagement, and the adoption of OMNI Loyalty created stronger customer retention. Today, MOZA Racing operates on a future-ready ecommerce foundation that supports its rapid international growth and delivers a premium brand experience to sim racing enthusiasts worldwide.

Don’t just race locally - shift gears and expand globally with Shopify Plus and Wave Commerce. Talk to us about cross-border commerce, our experts have the ultimate playbook for global success.