My Little Korner is a lifestyle retailer dedicated to thoughtfully curated children’s products, from apparel and toys to accessories and gifts. With an expanding product catalog and growing number of partner brands, My Little Korner needed a site experience that could scale with them while offering customers a seamless, intuitive, and delightful shopping journey.

Wave Commerce was brought on board to revamp the entire Shopify storefront - from the visual hierarchy of the homepage to the tech stack powering search, filtering, loyalty, and Klaviyo marketing automation.

Tiny Clothes, Mighty Store: The Transformation

Wave Commerce undertook a comprehensive overhaul of My Little Korner’s Shopify site, focusing on three pillars: branding, discoverability, and retention.

The homepage and megamenu were redesigned to better reflect My Little Korner’s brand identity and highlight its diverse portfolio of curated labels. With our team’s data-driven expertise, brand categories were brought back into the navigation due to customer behavior, and a sophisticated visual structure was implemented to improve product and collection discovery.

One of the most impactful enhancements was the advanced search and filtering system. With a broad range of SKUs and product types, MLK required robust filtering logic, synonym support (especially in Chinese), merged attribute values, and merchandising capabilities - all of which were configured through a third-party search solution fully customized to MLK’s needs.

Recognizing the importance of a bilingual experience, Wave Commerce also implemented a multi-language setup across homepage banners, product data, navigation, and metafields, ensuring consistency across English and Traditional Chinese.

Beyond the Storefront: OMNI Loyalty and Klaviyo

To strengthen customer retention, OMNI Loyalty by Wave Commerce was deployed. This included mobile-first widgets, tier-based rewards, floating icons, and birthday campaigns - all localized for the Hong Kong market.

Additionally, Wave Commerce set up and optimized My Little Korner’s CRM stack with a custom Klaviyo automation strategy. Flows included welcome emails, post-purchase cross-sells, cart abandonment, and reward notifications. These were also configured in both English and Traditional Chinese, ensuring every touchpoint aligned with the brand's regional presence.

Results: A Site That Grows with the Brand

The result is a high-performing Shopify experience that not only looks fantastic, but it works smarter! From intelligent filtering and search merchandising to loyalty integrations and multilingual automation, My Little Korner now has a digital infrastructure built for scale and retention.

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Your Turn?

Is your store ready to grow up too?
Contact us to learn more about building a Shopify experience that’s as thoughtful and dynamic as your brand.

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