# Shopify Meetups are Back! Here’s What We Learned

Wow, it was great to have Shopify Meetups back in action - at least virtually! With a 200% explosion of Shopify Merchants in the past 2 years, it was no surprise that about 70% of the guests were at their first-ever… Shopify Meetup!

Hosted on June 16, 2022, with over 100 in attendance, the theme was; Scaling your Direct-to-Consumer Business Across Borders. Wave Commerce was proud to bring together the leading Shopify ecosystem partners to enable new and experienced Shopify Merchants to learn and grow with the latest updates, trends, and tools shaping DTC, ecommerce, and Shopify.

Many merchants have been noticing paid ad performance declining, with costs increasing, due to privacy changes affecting data access. To better support merchants in growing their business, Shopify, Klaviyo, Gorgias, and Wave Commerce all delivered incredible sessions with useful insights on how to collect and utilize their own data they currently have to improve customer acquisition and scale their business.

In case you missed it, we put together a brief recap of the Meetup below.