What is Klaviyo? A Complete Guide for Hong Kong Shopify Merchants

Publicly listed company, Klaviyo, is one of the most crucial apps any Shopify merchant needs to consider. But what is Klaviyo and why is it important for Hong Kong Shopify merchants and ecommerce brands?

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For everything Shopify Hong Kong merchants need to know about Klaviyo, you've come to the right place!

Klaviyo is the most installed (non-Shopify native) Shopify app in Shopify’s vast ecosystem of 8,000+ apps! In fact, over 60% of all active Shopify Plus stores use Klaviyo - an impressive market share! So, what is Klaviyo and why is it so popular? In this article, we will explore everything you need to know about Klaviyo for Hong Kong Shopify merchants. 

What is Klaviyo and does it work in Hong Kong?

Klaviyo is an email and marketing automation platform that enables Shopify merchants to grow faster and more efficiently. Klaviyo offers email, SMS*, reviews, and more, all powered by your centralized customer data. (*SMS not available in Hong Kong currently). 

With the exception of SMS (yet), all of Klaviyo’s major features work seamlessly for Shopify businesses in Hong Kong. As a matter of fact, many of our leading Shopify clients in Hong Kong use Klaviyo as their core CRM platform for customer marketing engagement.

With Klaviyo, businesses can leverage highly targeted, personalized emails that drive sales for your store and more personalized customer experiences. Easily centralize your customer data with over 300+ integrations and use it instantly to connect seamlessly with customers across all of your channels. With AI tools, proven email & automation templates, peer benchmarks, and on-demand and live assistance, Klaviyo is the go-to marketing automation platform for Shopify merchants. So important for Shopify merchants in fact, that Shopify actually invested in Klaviyo as the ultimate endorsement!

Strong Shopify Integration

Klaviyo was designed from day one to integrate with Shopify and was built for that exact purpose. With Klaviyo, merchants can sync their Shopify customer data and purchase history,  enabling highly personalized campaigns based on a customer's purchase history, purchase value, and behavior etc.

Not only was Klaviyo designed for Shopify, but it was designed for the unique complexities of ecommerce. Other email solutions like Mailchimp or other tools that were not specifically designed for ecommerce starting from day 1, can present challenges in the future as brands grow and collect more data and their marketing automation needs grow to become more complex.

To illustrate Klaviyo’s power (and what we mean by deep integration with Shopify), an installation of Klaviyo onto your Shopify site automatically unlocks out of the box, critical ecommerce automation flows such as:

Source: Klaviyo

Many marketing automation tools will market themselves as being ecommerce centric and able to perform integrations with Shopify to create all of the flows above (especially enterprise marketing automation solutions that can integrate with a multitude of commerce platforms), which is true, but it comes at a cost because often those integrations will need to be built and they can be costly. We’ve often been approached by clients wanting to build the above automation flows between their marketing tech stack that would run well over 6-figures just for integration setup. 

The “magic” between Klaviyo and Shopify is that the full library of integrated flows is already pre-built into Klaviyo’s Shopify integration and you receive all of that without any additional custom development or setup costs. This is the incredible value offered by Klaviyo that over gets overlooked by businesses who aren’t familiar with how SaaS tech integrations work.

An example of this would be if an existing customer of an ecommerce store decides to buy something as a gift for a friend, and enters the friend’s address to receive the delivery. Something we have probably all done before! If the marketing/email platform was not designed for ecommerce, such as Mailchimp, it would not account for this situation, as this doesn't happen in other industries. Thus, the customer’s original delivery address (and actual delivery address) would be wiped clean and replaced by the friend’s address. This creates a user profile with the customer’s name and the wrong address, with no way to restore the old address. This will make the store’s data inaccurate, leading to issues in segmentation and reporting, while forcing the customer to re-enter their address the next time they purchase, which is a negative customer experience overall. 

What can Hong Kong Shopify merchants do with Klaviyo?

Increase Sales and Revenue With Automation

One of the primary benefits of using Klaviyo is the potential to increase sales and revenue. With Klaviyo's advanced ecommerce-centric automation capabilities, merchants can create highly personalized email campaigns that target customers at the right time with the right message. For example, Klaviyo can automatically send abandoned cart emails to customers who left items in their cart without completing their purchase, welcome messages, birthday offers, and more while highly personalized to the customer. 

Customer Segmentation

One pitfall that many merchants fall into is sending mass blasts to all the email addresses in their databases every time. This not only drives up ‘unsubscribes’, but also incentivizes people to stop opening your emails altogether as they don't find them relevant or personalized enough. Remember we live in a world of algorithms where everything we see on social media and on Netflix etc is curated perfectly for us, and people expect the same level of personalization in email campaigns from brands. 

Klaviyo allows merchants to segment their customers based on specific criteria, such as purchase history, browsing behavior, demographics, or custom segments (and more!). This segmentation enables merchants to create highly targeted campaigns that resonate with their customers, leading to higher open and click-through rates. By sending personalized and relevant messages, merchants can establish a stronger connection with their customers, drive higher Customer Lifetime Value (CLV), and of course earn more revenue from the campaign despite a smaller number of people receiving the messages.

Advanced Analytics and Reporting

Klaviyo provides advanced analytics and reporting capabilities, allowing merchants to measure the success of their campaigns. Merchants can track open and click-through rates, revenue generated, and customer behavior. Additionally, Klaviyo offers A/B testing, allowing merchants to test different subject lines, content, and offers to determine the most effective messaging.

With Klaviyo’s open integration ecosystem of 300+ other Shopify apps, the platform is an excellent hub to centralize and analyze customer data from everywhere you need. Klaviyo also acts as a simple CRM system for your customer data. 

Wave Commerce and Klaviyo

Wave Commerce is a leading Shopify Developer and Shopify Plus Agency in Hong Kong. As one of Shopify’s top partners in APAC, we help in-region brands as well as Fortune 500 enterprises navigate the rapidly changing digital commerce and retail ecosystem. We have a successful track record of launching commerce solutions for some of the world's most recognizable brands across apparel, consumer electronics, fashion, F&B, FMCG, health and wellness, home, hospitality, and retail sectors.

Wave Commerce is proud to be the first and only Klaviyo Master Gold partner in Hong Kong! Our team of ecommerce experts have extensive experience in maximizing sales growth and revenue from Klaviyo for brands of all sizes and sectors. Talk to our team about how we can make Klaviyo work for you.

  • Create high-impact automated flows with best practices and Klaviyo expert strategies
  • Expert and data-driven customer segmentation that can drive further results
  • Leveraging and understanding customer data to build greater personalization at scale
  • Integrate Klaviyo with other leading marketing, engagement and loyalty tools