Case Study: RB Delivers an Integrated Consumer Experience with Shopify and Salesforce

As a leading baby nutrition brands, Mead Johnson 美贊臣, a division of Reckitt Benckiser Group plc (RB), selected Shopify as their ecommerce platform for the Hong Kong market and engaged Wave Commerce, a Shopify Partner to assist with the launch of their online store for the Mead Johnson Nutrition 美贊臣 “Enfa” product line. Wave Commerce worked with RB to build a custom ecommerce experience with localized features and integrations to offer busy parents with an accessible way to learn more about their products and make orders online to save time.

To offer an exceptional ecommerce localized for consumer preferences in the region, Wave Commerce worked with the RB team to plan and create a brand online store experience that:

• Tailors Shopify to fully support a Chinese language storefront experience;

• Offers convenient checkout options including the ability to select a specific order delivery date;

• Deliver a unified consumer service experience via Shopify, Salesforce, and Twilio cloud platform integrations.

Wave Commerce is proud to have worked with RB to create a tailored consumer experience that begins at the storefront and carries on behind the scenes through a Salesforce integration that enables RB to more effectively serve their consumers, helping them to live healthier, happier lives.