Ms. Chu Soap and Beaut was founded by a chemical engineer with a cosmetic science background. After trying a plethora of children’s skincare products, she developed a natural balm of her own to soothe her baby daughter’s persistent eczema. Today, parents from all over Hong Kong flock to Ms. Chu’s stores to try their safe and effective products as well as to enjoy consultation services from in-store staff, who serve as ongoing guides on their skincare journey.
Working parents, however, aren’t always able to visit a physical store. To let their products reach the masses whilst retaining the quality of service provided at their POS locations, Ms. Chu Soap and Beaut utilized OMNI by Wave Commerce to achieve the following:
In order to make their products accessible to parents in Hong Kong and internationally, Ms. Chu Soap and Beaut had to find a way to seamlessly sell online and offline at the same time. To do so, they enlisted Wave Commerce to help build a new online store on Shopify.
Committed to servicing quality omnichannel solutions, Wave Commerce took it a step further during the store-build process to solve the following:
The answer? Using OMNI by Wave Commerce and Shopify POS to power an omnichannel loyalty solution that can be enjoyed by shoppers both online and in-store, and that recognizes the efforts of POS staff in closing all sales, no matter the sales channel.
From the moment that new customers walk into a Ms. Chu Soap and Beaut store for the first time, staff are able to use OMNI’s integration with Shopify POS to better serve and cultivate shopper relationships. This begins with a referral and attribution system for store staff.
If a customer’s first sale is closed by a staff member, or if a staff member helps a customer complete account registration, OMNI will record this to help staff keep track of their customer relationships and engagement.
Once a customer account is attributed to a staff account, staff members can earn commission for future online orders for customers they referred, in addition to any offline commissions. This feature is powerful because it rewards staff for their continued service in-store, but also motivates them to promote the online sales channel.
After a shopper account is created, customers can enjoy exclusive member benefits with Ms. Chu Soap and Beaut. Their loyalty program, powered by OMNI by Wave Commerce, allows shoppers to earn points and progress to higher VIP levels with every purchase. This means that the more they purchase, the more they can save and access exclusive benefits.
Customers can use these points online and in-store to redeem some of their favorite Ms. Chu products for free. Better CRM and customer management make it easier for Ms.Chu Soap and Beaut to offer personalized in-store experiences and loyalty program rewards to delight customers.
With OMNI by Wave Commerce, Ms. Chu Soap and Beaut can now meet their shoppers anywhere they prefer to shop, whilst giving staff the support they need to continue delivering personalized experiences. To learn more about how you can integrate OMNI with your business, schedule a demo today.
& Stay updated
Email: [email protected]
Phone: (852) 2779 8373
Address: 10/F (1004-05), Kowloon Centre, 33 Ashley Rd, Tsim Sha Tsui
© Copyright 2023 Wave Commerce. All Rights Reserved.