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Case Study: Evomotion Uses Shopify to Expand from China to US and EU markets

In 2018, Evomotion, a leading 360° lense solutions manufacturer based in Shenzhen, China, was ready to launch a new flagship product, Wunder360 C1, to sell to consumers in the US and Europe. Excited to showcase their product at a major trade fair in Hong Kong, the Evomotion team wanted to make it easy for buyers to purchase the Wunder360 during and post-event, as well as reach shoppers around the world.

As the trade fair was quickly approaching, the Evomotion team found a trusted partner in Hong Kong to help them design, build and launch an ecommerce store in a matter of weeks. Evomotion engaged Wave Commerce, a Shopify Partner, to remotely build an English online store to tell their product story for the Wunder360 C1.

Selling Direct to Consumers Globally
evomotion wunder360 c1 camera

Evomotion is a China-based technology solutions company that provides manufacturing for hardware such as 360° lense solutions, mobile devices, and robotics. They also create complementary video production software for augmented reality and virtual reality. As the Chinese technology industry continues to advance, Evomotion wanted to expand their business beyond their home market in China. Evomotion wanted to tap into the growing worldwide ecommerce industry by becoming one of China’s first-mover manufacturers in its niche to go direct to global consumers.

Evomotion decided they wanted to use Shopify as a global ecommerce platform to be quickly adapted to meet deadlines without compromising on the website’s customer experience. Movover, thinking longer term, Evomotion wanted to leverage Shopify’s ecommerce functionality, third party app ecosystem, sleek store designs, comprehensive features such as discount codes and integrated global payment gateways, to future proof their preparations and create an ecommerce experience suited for a global audience.

Using Shopify to Tell a Product Story
evomotion wunder360 demo video

Wave Commerce worked closely with Evomotion to build Shopify stores that met design and technical requirements for the US and European markets in two weeks. Having significant experience developing on the Shopify platform, Wave Commerce helped Evomotion craft their product story into the site design and user flow.

Beginning with the landing page, Wave Commerce helped Evomotion select a Shopify theme while Evomotion provided existing video and image files to choose from. With prompt client feedback, Wave Commerce made quick design and copywriting decisions to highlight the Wunder360 C1’s features, such as cinematic stabilization, face tracking, and livestream video.

Weaving Shopify into an Ecommerce Ensemble

shopify china global ecommerce expansion
In addition to the sleek UI, Wave Commerce also considered the ecommerce store UX requirements, such as handling two different regions. Wave Commerce created two separate instances of Shopify stores to support payments in USD and Euros respectively, which were then stitched together in order to create a seamless experience for an online shopper. By choosing to use Shopify, Evomotion was also able to easily set up popular overseas payment options such as Paypal and credit card payment.

Evomotion also chose Shopify to utilize features that supported their multi-channel online strategy. Wave Commerce advised Evomotion on Shopify’s unique discount codes, which Evomotion used to provide unique URLs for their Key Opinion Leaders (KOLs). With the feature activated, Evomotion’s team could generate URL links any time to drive sales, track KOL performance and collect data to further refine their online strategy.

With the rapid turnaround through remote coordination, Evomotion was able to use the their new online store to support their sales team at industry events overseas familiarize themselves with ecommerce tools that would allow them to expand globally. Within months of launching their product store, the Wunder360 C1 was featured in The Next Web.

Based in Hong Kong, Wave Commerce specializes in serving the unique technology and marketing needs of clients with strategic ecommerce businesses. Our team has worked with emerging brands as well as enterprise clients and built technology used by thousands of online shops worldwide. Also try out our product, S Loyalty, one of Shopify’s most popular loyalty programs.


At Wave Commerce, we’re proud to have worked with and grown with great clients, including both well-established brands with an international presence, and those local to the Hong Kong market. We value multi-year relationships and helping our clients drive towards long-term, sustainable growth.