As a Shopify expert, Wave Commerce is excited to introduce the latest addition to the Shopify platform - “Autowrite”; AI-generated product descriptions powered by "Shopify Magic". This new feature uses the power of artificial intelligence to automatically generate product descriptions for your inventory and products. In this article, we'll take a closer look at how Shopify Magic works, and how it can benefit Hong Kong-based Shopify merchants.
Please note that Autowrite, powered by Shopify Magic, has already been rolled out to a percentage of merchants and can be used right away, while some merchants may need to wait a little longer. It will be available at no extra cost on all plans.
This February, Shopify first announced Shopify Magic within the Winter Editions 2023, their twice-yearly product roadmap and updates announcement. Shopify Magic is an innovative tool that becomes the virtual assistant you always wanted. Using AI technology, Shopify Magic’s Autowrite feature automatically creates high-quality product descriptions for your online Shopify store that are SEO-friendly and resonate with your target audience.
This feature is especially useful for merchants who are short on time or resources and need to optimize their product descriptions quickly.
Shopify Magic does not require the installation of any apps as it is built directly into your Shopify store admin. From your product admin page, you will notice the “Autowrite” icon in the bottom right corner of the product description editor.
Just list a few details about your product in bullet point form, including keywords in which you want the product to rank for SEO (search engine optimization), select a tone from the list, and then click the “Autowrite” button. You can then freely edit the suggested description to your liking.
When selecting a tone, it changes the characteristics of the content to match the tone you selected, including the vocabulary, sentence structure, and punctuation. All outcomes will be positive-sounding descriptions that highlight the benefits of your product.
There are 6 tones in total to select from:
Shopify Magic uses a Large Language Model (LLM) to generate complete sentences based on the information you provide. The product descriptions are produced based on a collection of language data, similar product descriptions on Shopify, and data about the product type, material, and production methods.
Shopify Magic offers a range of benefits to merchants, including:
With the sudden success of ChatGPT, AI-generated content is becoming more relevant and commonplace than ever before. Shopify Magic was only announced a week before it was rolled out to a large portion of Shopify Merchants, and the Autowrite feature seems to be only one part of an overall framework being developed under Shopify Magic. So watch this space! We’re excited to see what the future holds.
If you're a Shopify merchant in Hong Kong, we highly recommend giving Shopify Magic a try. By utilizing this innovative feature, you can take your online store to the next level and increase your sales and revenue.
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