case study

Onitsuka Tiger

Onitsuka Tiger Launches Direct-to-Consumer Ecommerce Store in Hong Kong With Wave Commerce

Onitsuka Tiger partnered with Wave Commerce to design and build a beautiful Shopify store and DTC strategy and architecture for the Hong Kong market.

January 11, 2024
Footwear and Apparell
Hong Kong



services provided

Shopify setup and development, Shopify theme customization, Data-driven UI and UX, Applications and extensions, Systems architecture, Coaching and support
The Onitsuka Tiger story began in 1949 when Kichachiro Onitsuka made the very first pair in Kobe, Japan, with a commitment to promote youth health through sport. Still, to this day - the Onitsuka Tiger stripes are synonymous with premium sports performance.

Onitsuka Tiger is a lifestyle brand with a fusion of Japanese heritage and modern flair. With designs ranging from updated classic silhouettes to new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan resonates in each new collection of Onitsuka Tiger shoes, apparel, and accessories.

In Hong Kong, Onitsuka Tiger’s previous ecommerce website was oriented towards branding without sales capacity. The team wanted to drive its own DTC strategy on Shopify to enhance its brand awareness & maximize sales in the local market. 

Wave Commerce worked closely with the Onitsuka Tiger team to understand their objectives, expectations, and commerce readiness. We crafted an optimal plan with our extensive Shopify and enterprise expertise, while supporting the team along the way towards a successful DTC site launch!

As Onitsuka Tiger continues to grow in popularity, it was crucial to ensure the store could be up and running to the highest quality in a matter of weeks. Hong Kong consumers can now shop for their favorite Onitsuka Tiger lines in-store or online and receive the same premium shopping experience.