為了大膽地重新定位為現代中性生活方式零售商，UrbanChic團隊與Wave Commerce合作，在Shopify上為其品牌打造了一個引人注目且煥然一新的數字體驗。

背景：從內衣到全方位服飾

UrbanChic’s transition from a premium lingerie brand to a broader fashion curator required more than a new logo or aesthetic - it needed a reimagined online presence. The challenge was to:

• 以更簡潔、更現代的設計反映新身份，吸引男女顧客
• 創建一個平衡簡潔與強烈視覺策劃的Shopify商店，讓從運動休閒到鞋類、配飾到內衣的品牌以其獨特方式閃耀
• 確保跨類別的購物體驗保持無縫和直觀
• 展示不斷增長的高級時尚品牌組合，以故事講述和發現為核心

Wave Commerce’s Approach: Tailored for Fashion, Apparel and “Style”

Wave Commerce與UrbanChic團隊密切合作，重新構想數字店面，專注於功能和形式，以創建一個有效的UIUX：

Wave Commerce focused on transforming UbranChic’s new vision into a clean, intuitive digital experience. The store was designed to highlight UrbanChic’s thoughtful curation of global fashion brands, balancing minimalist design with immersive brand storytelling. Built on Shopify, the site ensures smooth navigation across gender categories, encourages product discovery, and performs seamlessly across all devices. The result is a streamlined yet sophisticated online store that complements UrbanChic’s elevated retail identity without overwhelming it.

The new UrbanChic Shopify store reflects the brand’s evolution: a clean, confident, and modern shopping experience that highlights both product and brand curation. Customers can easily explore collections that cross gender lines and discover the stories behind UrbanChic’s growing stable of international and local designers.

UrbanChic didn’t just change clothes - it changed lanes. With a bold shift in retail identity and a Shopify store built to match, the brand now stands at the intersection of style, substance, and seamless shopping. At Wave Commerce, we didn’t add bells and whistles, we built the runway. Now, UrbanChic walks it with confidence, ready for whatever’s next in fashion and ecommerce.