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作為傳統的線下零售商，Point S 提供廣泛的汽車服務，包括換油、輪胎換位、電池維修，以及多品牌汽車零件、輪胎和配件組合。憑藉十多家服務中心和上門服務，Point S 與 Wave Commerce 合作，在 Shopify 上打造無縫、現代的全渠道直接面向消費者(DTC)體驗。
The first phase of the project focused on building a robust and customer-friendly Shopify store tailored to Point S Hong Kong’s unique needs. Our team advised Point S on the optimal theme, which was then extensively customized to reflect Point S’ identity and unique product portfolio.
這一階段的關鍵部分是產品目錄的轉換和優化。由於汽車零件、輪胎和配件種類繁多，有必要簡化SKU、增強產品元數據並重組庫存數據。這種細緻的數據組織不僅改善了產品展示，還簡化了 Point S 團隊的庫存管理。
為了確保順利的履約流程，我們設計了一個高效的物流系統，無縫連接線上線下體驗。客戶現在可以輕鬆預約服務，無論是選擇門店協助還是上門安裝。此外，還實施了幾個關鍵的定制開發，包括專門的輪胎搜索和過濾小工具，使客戶能夠根據品牌、型號和規格精確搜索。大型菜單也經過重組以實現直觀導航，使購物者更容易探索各種產品類別和服務。
Following the successful launch of the new Shopify store, we began working with Point S on customer relationship management (CRM) and loyalty program integration. The highlight of this phase was the implementation ofOMNI Loyalty, which introduced a structured rewards program designed to encourage repeat purchases and customer engagement. This included a custom-built customer account registration form, allowing for a more personalized onboarding experience.
為了進一步提升用戶體驗，我們在客戶帳戶中開發了產品重新訂購功能，使他們能夠方便地重新購買他們喜歡的汽車產品。此外，還整合了 Wave Vouchers 線上代金券，允許在線客戶在實體店兌換免費服務 - 彌合電子商務和面對面服務之間的差距，同時為 Point S 門店帶來客流。
客戶參與也是一個優先事項，通過 Klaviyo 設置自動化電子郵件流程，提供及時且相關的購物者溝通。此外，Judge.me 的定制整合促進了用戶生成的內容和評論，培養了對品牌的信任和可信度。
由於汽車產品種類繁多，客戶需要一種更快、更直觀的方式來查找特定的輪胎和零件。舊的 WooCommerce 設置缺乏高效的搜索功能，常常導致挫敗感和放棄搜索。為了解決這個問題，我們開發了一個定制的搜索和過濾小工具，根據品牌、型號和規格精煉結果。這大大增強了瀏覽體驗，使客戶更容易找到他們需要的確切產品。
Point S 的一個關鍵要求是為客戶提供選擇門店或上門安裝服務的靈活性。然而，在單一結賬流程中管理這些選項通常具有挑戰性。不過，在 Wave Commerce，我們多年來一直在為品牌促進和優化這種體驗。我們輕鬆設置了一個平滑的整合，允許客戶無縫選擇他們喜歡的服務選項。此外，我們自動化了電子郵件確認，以確保關於服務預約的清晰溝通，減少混淆並提高客戶滿意度。
The new Shopify store was fully developed and launched within just 1.5 months. Despite the tight timeline, we successfully delivered a fully customized, high-performance site tailored to Point S’s operational and customer needs, including a seamless omnichannel strategy!
Point S 網站的轉型導致轉化率顯著提高。憑藉更直觀和無摩擦的購買旅程，客戶現在可以輕鬆發現產品、比較規格並以最小的努力完成購買。優化的搜索功能和改進的產品展示在增強購物體驗方面發揮了關鍵作用。
通過整合 OMNI Loyalty，Point S 引入了一個引人入勝的獎勵系統，激勵重複購買。在線購物的客戶也被鼓勵訪問實體店進行服務兌換，加強了強大的全渠道存在並加深了品牌忠誠度。
除了面向客戶的增強功能外，該項目還顯著改善了後端運營。結構化的產品數據允許自動化庫存更新，減少了手動工作量並最小化了錯誤。此外，簡化的訂單履行流程確保 Point S 能夠高效管理線上和線下服務，而沒有物流瓶頸。
這次成功遷移到 Shopify 為 Point S 香港的長期增長奠定了基礎，為他們提供了在不斷變化的汽車零售環境中蓬勃發展所需的數字工具。Point S 現在已準備好為客戶提供一流的購物和服務體驗。
All in all, thanks to the awesome Point S team for their vision in pioneering DTC and omnichannel commerce in the automotive parts industry on Shopify! We loved working with the team, and wish Point S an amazing future ahead.
“Outstanding Experience with Wave Commerce HK! I had an excellent experience working with Wave Commerce HK on our Point S website. Their team was incredibly professional and skilled throughout the project. Expertise and Efficiency: They understood our needs perfectly and built a smooth, easy-to-navigate website. Their technical solutions enhanced our site's performance significantly. Communication: The Wave Commerce team kept us well-informed and was always responsive to our questions both during and after the project. Timely Delivery: They completed the website on time, which made the launch process very smooth. Customer Satisfaction: We’ve received great feedback from our customers, and I highly recommend Wave Commerce HK for anyone looking to create a professional website. They truly prioritize client satisfaction and deliver exceptional results. Thank you, Wave Commerce HK, for a job well done on our Point S site. We’re looking forward to more projects together!”
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