As a leading baby nutrition brands,Mead Johnson 美贊臣, a division ofReckitt Benckiser Group plc (RB), selectedShopifyas their ecommerce platform for the Hong Kong market and engaged Wave Commerce, a Shopify Partner to assist with the launch of their online store for the Mead Johnson Nutrition 美贊臣 “Enfa” product line. Wave Commerce worked with RB to build a custom ecommerce experience with localized features and integrations to offer busy parents with an accessible way to learn more about their products and make orders online to save time.

To offer an exceptional ecommerce localized for consumer preferences in the region, Wave Commerce worked with the RB team to plan and create a brand online store experience that:

• TailorsShopifyto fully support a Chinese language storefront experience;

• Offers convenient checkout options including the ability to select a specific order delivery date;

• Delivers a unified consumer service experience viaShopify,Salesforce, andTwiliocloud platform integrations.

Wave Commerce is proud to have worked with RB to create a tailored consumer experience that begins at the storefront and carries on behind the scenes through a Salesforce integration that enables RB to more effectively serve their consumers, helping them to live healthier, happier lives.