Hong Kong-based apparel brand MOODLABBYLORRAINE exists as a “laboratory for people to experiment with different colors, textures, and graphics in order to find their true self.” They’re loved for their uniquely quirky unisex socks, but have also expanded into apparel and other accessories.
MOODLABBYLORRAINE has a strong pop-up store presence during weekend markets around Hong Kong, where their colorful products attract many first-time buyers who subsequently become fans of the brand. Their pop-ups are also popular amongst existing members of the MOODLABBYLORRAINE community, who often visit different locations to get their hands on unique merchandise.
Although the adaptive location of a pop-up store is what makes this strategy successful in acquiring new customers, the impermanence of pop-ups made it difficult for MOODLABBYLORRAINE to reconnect with both new and existing fans of the brand after a pop-up has ended. With production costs inflating the prices of their products, MOODLABBYLORRAINE also wanted to find a way to make purchasing from their brand more accessible for their diehard fans.
MOODLABBYLORRAINE’s solution to all of the above? Leveraging OMNI by Wave Commerce, an omnichannel loyalty program solution, designed to connect with shoppers through all sales channels and to help them save more with every additional purchase.
With their new OMNI loyalty program powered by Wave Commerce, rewarding new MOODLABBYLORRAINE fans during weekend pop-ups is made simple. Shoppers can register for a loyalty account on the spot with the pop-up store staff through the OMNI app for Shopify POS. Upon successful registration, new members immediately have enough points for a $30 off coupon and can earn points on their very first purchase.
Not only is the sign-up process straightforward, but reaching back out to new customers is simple too. An email is sent to new members after their successful account registration, making it easy for them to visit the MOODLABBYLORRAINE site and continue a long-term relationship with the brand beyond pop-up sales.
To show appreciation for long-term fans of MOODLABBYLORRAINE, points and tiers based on previous spending were allocated to their emails before the launch of the new loyalty program. This ensured that MOODLABBYLORRAINE’s biggest fans could immediately be rewarded with tier-exclusive savings after registering for a full account with pop-up store staff. After registration, members can easily enjoy member benefits with every order by shopping online, even if there is no pop-up store in their area.
Through launching an omnichannel loyalty program with OMNI by Wave Commerce, MOODLABBYLORRAINE is now empowered to nurture their offline brand community through member-exclusive offers. Via OMNI, MOODLABBYLORRAINE is also equipped to bring their offline brand community online, allowing their products to be easily accessible to their biggest fans.
To learn more about how OMNI by Wave Commerce can supercharge your OMO strategy, schedule a demo with us today.
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